build my vocab
A game-changing product that revolutionizes word learning!
my role
UX Researcher
project timeline
8 months (2017)
company
BMV
Context
In a nation where English isn't the first language for most, mastering its vocabulary is the key to success in numerous competitive exams. Yet, the daunting task of memorizing countless words and the lack of effective tools leave aspirants distressed and hinder their progress.
Imagine a game-changing product that revolutionizes word learning! By harnessing the power of psychological theories and tapping into users' passions, we present an innovative solution that not only simplifies learning but also makes it thrilling and captivating!
Join us on a language adventure like never before, as we reshape the way you embrace new words and pave the way to explore boundless opportunities!
User Research
Journey Map
Design Systems
1
2
The triple diamond is an iterative Agile cycle.
The design concept is treated as an initial plan we’re refining and filling in more details at each sprint as we discover more. That’s when engineers are investigating the technical solution while designers are creating prototypes and conducting usability tests.
Research and design should happen throughout the cycle.
1 (enlarged)
2 (enlarged)
Value Proposition Map
Design
Mid fidelity prototypes
High fidelity prototypes
Impact
It is a great model for learning English words for a country where English isn't the first language. Students shared that they achieved good GRE scores - a score of 336 (highest) by a student and a median score of 324 shared by 3400 students.
150k downloads on Google Play Store
4.3 rating and 1k+ reviews
Increased retention rate from 35% to 87% over 8 months.