Nobiasfinance



my role

UX Researcher

Feature Ideation

project timeline

2 months
(May 2023-July 2023)

company

Nobias

Problem Statement

In a world with so much information to look at, overwhelming resources, and countless data, what can we do to protect consumers from deceptive or misleading content on the internet?

How can we use machine learning to help retail consumers navigate content online by giving them institutional-level information on Bias, Credibility and Context?

User Research


What do the users need in the current market?
A helping hand (reliable source)

What would make this product unique?
Cater to all user groups (not just stock enthusiasts)

What might we do to achieve a balanced news + analytics app?
Learning, Engagement and Information


User Experience

Design Process  

Early design ideas

Homepage

Search

Joining a challenge

Ongoing challenge

Stock performance

News and info

Favorite and top Authors  

Categories

Filters 

Industry categories (12)

Top / Fav Analysts

Learning  

News

Screeners

News list

Analyst and rating

Date / Time of Publish

 Views

Filters to personalize

News

News headline

Detailed summary

Price targets 

Illustration / graph

Predictions to call actions

Mid fidelity

Homepage


Word of the Day to empower users

Credible News based on favorite Authors

Daily and Monthly Challenges, 

Pop Screeners and filters for easier personalization

Analytics to back your learnings, 

Ratings and Reviews, historical data, nature of stock

profile pages

Profile - Dashboard

Profile - Progress

Profile - Categories

Profile - Suggestions

Learning

Users would be popped up with learning prompts to enhance their knowledge about everyday terms in the stock market, understanding market sentiments, and quizzes about the world economy, market trends and patterns.

Search Pages

Search - Stocks

Stock screeners based on categories, info about stocks and Bullish / Bearish nature of stocks

Search - News

News Screeners for categories, filters for sorting, news published

Search - Authors

Authors and their credibility, ratings and reviews

News & predictions

Stock analysis & authors

Stock pages would show more information about the stock - sector, cap, core, and risk level. This would help you in deepening your stock knowledge and create awareness about a diverse group of stocks. 

Showing a bullish and bearish nature rated by credible sources would be generated through back-end AI models. Further analysis is summarized for each stock for users to understand and compare the financials. 

Stock & Authors

Stock results with authors would further show you articles by credible and favorite authors.

Stock & Analysis

Stock results with analysis would deepen your learning about company financials and terminology

Stock & News

Stock results with news would allow you to follow trends, news and historical alignment with what authors said. These charts would deepen the understanding of users on stock price movements to what analysts predicted to remove any bias. 

Author

Follow the top ranked author or personalize it to show your favorite authors and their articles along with credibility and ratings. 

Nobias Challenge

The challenge to test your skills:

Timeline

Categories to build your team (customizable)

Set your team


The team is ready 

Play your A-game

Switch based on new analytics

Swap stocks and let a few warm your bench. 

Awards are given daily and quarterly.