Abhinav Bhargava - Relative

Relative

Designed to reduce your stress when visiting a distant land, by bringing to you a local relative!

The authentic way to experience the food, art, architecture, history, people and culture of a place.

UC Berkeley 2020

My role

UX Researcher

UX Designer

Project timeline

2 months
(May 2020 - July 2020)

Team

3 students at UC Berkeley

User Insights

A user Dimitra needs to connect with locals of the cities they are traveling to because they want to experience the art, architecture, and culture of the city through the eyes of the locals.

Proto Persona

Discover Phase

User Research

learning - both ‘quality’ and ‘quantity’ are equally important

Interview Insights

Survey Analysis

Competitor Analysis

Affinity Diagrams

Analysing the affinity diagrams

Define Phase

Empathy Map

User Persona

Let's prioritize

Problem Statement

Our app 'RELATIVE' was designed to create a connection for a user with the locals to help the user explore the culture of the city authentically through the eyes of a local. We have observed that our app features residents with a lack of enthusiasm, knowledge, and awareness about the city which is causing users to find other means of explorations. How might we create a trustworthy connection between the user and an enthusiastic local with cultural knowledge and awareness of the city to retain the users on the app?

Goal Statement

Our app RELATIVE will let users connect with the locals which will enable the travelers to explore the culture of the city authentically through the eyes of a local. We will measure effectiveness by analyzing the daily and weekly tours and activities booked.

I Like, I Wish, What if

Feature Prioritization Matrix

Value Proposition Map

My organization 'RELATIVE' is developing a platform to 'enrich travel experiences in a new city by connecting the user to locals' to help travelers explore the authentic culture and things to do in the destination through the eyes of the residents.

We’re better because we believe in connecting travelers to locals who have insights into the places and can share real-time stories.

We’re believable because we as fellow travelers take pride in creating and sharing meaningful travel experiences that one could cherish for a lifetime.